Purpose and Application

This Fair Use Policy ("FUP") sets forth the terms governing the use of our Voice over IP (VoIP) and related services ("Services").

This Policy is designed to ensure the integrity and quality of our network, prevent misuse and abuse, and maintain compliance with all relevant UK legislation and regulatory requirements, including the Communications Act 2003, the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), and the Ofcom General Conditions of Entitlement.

By your use of the Services, you agree to be bound by the terms of this Policy. Any breach of this Policy may, at our sole discretion, result in the immediate suspension or termination of your Services without prior notice.

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Unacceptable Use and Nuisance Communications

1. The Services must not be used for any unlawful, abnormal, prohibited, or fraudulent purpose. You shall not make or facilitate calls or messages that are unsolicited, automated, or which cause annoyance, inconvenience, or unnecessary anxiety to any person.
2. Without limitation, the following activities are prohibited:
   1. Automated Marketing: Making automated marketing calls without the recipient's prior, explicit consent, as required by PECR.
   2. Do Not Call Registries: Making marketing calls to individuals or businesses registered with the Telephone Preference Service (TPS) or Corporate Telephone Preference Service (CTPS). You are responsible for ensuring compliance with these registries.
   3. Fraudulent Traffic: Generating or attempting to generate fraudulent traffic or income through the Services, including but not limited to interconnect bypass, call pumping, or placing calls to premium rate numbers for the sole purpose of receiving a financial rebate.
   4. CLI Misuse: Presenting a Calling Line Identification (CLI) that is inaccurate, invalid, or cannot be dialled, in contravention of Ofcom's General Conditions of Entitlement.
3. User subscriptions are provided on a per-person, per-user basis and cannot be shared among multiple individuals.

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Fair Usage and Network Integrity

4. Our Services are intended for what we consider normal business use. The following activities are deemed a breach of this Fair Usage Policy and may result in the restriction, suspension, or termination of your Services:
   1. Excessive Use: Using the Services in a manner that is inconsistent with typical business calling patterns, including excessive call minutes or a high volume of calls compared to our average business customers. We reserve the right to review this and, if necessary, terminate your service or move it to a more suitable plan.
   2. Automated Dialling: The extensive use of auto-diallers or applications that generate a high number of short-duration or continuous calls, as is typical of telemarketing or call centre operations.
   3. Low Answer Rate: Maintaining a consistently low Answer Seizure Ratio (ASR), which is indicative of a high volume of unanswered dialled calls.
   4. Resale and Sharing: Where not sold through a formal Partner or Reseller account: reselling, sharing, or allowing any third party to use your subscription minutes or Services for a commercial purpose.

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Account and Security

5. You are responsible for the security and proper use of your VoIP account and associated equipment. While we provide security features, you are responsible for:
   1. Account Security: Protecting your account credentials and passwords. You are liable for all activity that occurs on your account, whether authorised or not.
   2. Device Security: Ensuring that all devices connected to the Services are properly secured, including having up-to-date firmware, strong passwords, and appropriate firewall and anti-virus protection.

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Enforcement

6. In the event of a breach or suspected breach of this Policy, we reserve the right to take any action that we deem appropriate, which, without prejudice to any other rights or remedies available, includes:
   1. Investigation: Investigate and monitor your usage and activity, which may include the examination of material or data on our networks, gathering information from you and third parties.
   2. Formal Warning: Issue a formal warning requiring you to remedy the breach.
   3. Service Action: Restrict or suspend your access to the Services, in whole or in part.
   4. Termination: Immediately terminate your Service agreement.
   5. Reporting: Report serious breaches to relevant regulatory bodies, including the ICO and Ofcom. You acknowledge that the ICO can issue fines for serious PECR breaches.
7. We reserve the right to prevent you from purchasing or attempting to purchase any Services in the future if your previous account was terminated due to a breach of this Policy, whether through the original or a new account.
8. This Policy may be updated from time to time to reflect changes in legislation and regulation. Your continued use of the Services constitutes your acceptance of the updated Policy, which becomes effective when a revised policy is posted on our website.